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Web Survey Bibliography

Title Tools you can trust?
Author West, R.
Source Marketing Week, 23, 34, pp. 69
Year 2000
Database ProQuest
Access date 21.07.2004
Abstract Turbulent is not usually an adjective that springs to mind when discussing market research. But the normally placid world of sampling is bracing itself for the shock waves the Internet has been threatening to send through the industry. Few in the industry dispute the Internet's potential to lower costs, increase speed and generally enhance the quality of the research. However, the rate at which the number of online surveys is growing is sparking debate about how to maintain standards in this unpredictable, brave new world. The Market Research Society is concerned there could be unethical research organizations only too willing to part naive customers from their money, and so undermine the integrity of the profession. Organizations such as MRS and Esomar have published guidelines and codes of practice for Internet-based research.
Access/Direct link ProQuest (abstract)
Year of publication2000
Bibliographic typeMagazine article
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Web survey bibliography - 2000 (46)